Design Workflow

We’ll start with a brainstorming session to understand the direction, elements, and overall style for the logo.

I will brainstorm and create multiple rough concepts, sharing at least three hand-drawn or computer-generated sketches with you to showcase raw visual ideas.

Based on your feedback, I will refine the sketches into detailed designs, converting them into vector format and ensuring they are designed on a grid and/or ratio. I will share PNG previews of the top three refined designs for your review.

We will discuss any further refinements and changes needed, finalizing colors/palettes, icons/marks, logotype/wordmark, typeface, and all that is needed to ensure the logo meets your expectations.

I will finalize the vector files based on our discussions and export a PNG for your approval.

Upon approval, you will receive the logo in vector format (with all text converted to vector outlines) and a PDF brand guideline document detailing how to optimize the usage of the logo.