Hastta

Where Elegance Meets Handcrafted Excellence

The Hastta by Kala logo is a refined representation of the brand’s commitment to sophisticated, handcrafted products. This logo masterfully blends elegance, fluidity, and individuality, encapsulating the brand’s philosophy of merging traditional craftsmanship with a modern aesthetic.

Symbolism and Design Intent

1. Calligraphic Monogram:

   • H and K Composition: The centerpiece of the logo is a calligraphic monogram, intertwining the letters “H” (for Hastta) and “K” (for Kala). The script conveys elegance, artistry, and the personal touch that defines the brand.

   • Flowing Lines: The curves of the monogram evoke the delicacy of handcrafted work and artistic precision, mirroring the brand’s ethos.

2. Circular Emblem:

   • The monogram is housed within a clean, circular frame. This shape symbolizes wholeness, perfection, and timeless design, reinforcing the quality and enduring nature of Hastta's offerings.

   • The circular layout also emphasizes the harmony and balance in the brand’s design philosophy.

3. Script Wordmark:

   • The “Hastta” wordmark continues the calligraphic theme with flowing, cursive strokes, reinforcing elegance and a personal, bespoke quality. The supporting text “By Kala” uses a simpler, geometric sans-serif typeface to create contrast and ensure clarity.

Typography

• Primary Typeface: The custom calligraphy for “Hastta” and the monogram brings a personalized, artisanal feel to the logo. The thick and thin strokes mimic the natural rhythm of a calligrapher’s hand, reflecting precision and craftsmanship.

• Supporting Typeface: The “By Kala” tagline is set in a geometric sans-serif font. Its clean and modern form complements the flowing calligraphy, ensuring legibility and balance within the composition.

Geometry and Proportions

1. Monogram Structure:

   • The calligraphic “H” and “K” follow a flowing symmetry, carefully balanced within the circular frame to create visual harmony.

   • The overlapping lines and curves in the monogram ensure a continuous flow, symbolizing unity and the seamless integration of traditional and contemporary design principles.

2. Proportional Consistency:

   • The logo’s circular frame aligns proportionally with the monogram, ensuring balance and scalability. The spacing between the elements is meticulously calculated for clarity, even at smaller sizes.

Color Palette

• Deep Navy Blue: The single-tone color palette reflects sophistication, trust, and reliability. The dark shade enhances the elegance of the design while maintaining a modern, premium aesthetic.